Walker Evans MoMA "Making Choices" Rare Exhibition Poster 2000 | Happiest Kid Finds

Making Choices / March 16- September 26, 2000, The Museum of Modern Art
rare exhibition poster, featuring the iconic photograph by Walker Evans titled, Houses and Billboards in Atlanta, Georgia, 1936.

dimensions: 28 7/8" x 24 1/4"
date: 2000
condition: Good overall condition. Handling impressions and some creases in the margins.

The Exhibition:
"The second cycle of MoMA2000 exhibitions focuses on the years between 1920 and 1960, a period of social and political turmoil and spirited debate. As original visions of modern art matured, they simultaneously provoked dissenting reactions and spawned parallel experiments in a variety of mediums. Faced with competing opportunities and imperatives, artists were obliged to make choices. To emphasize the contentions and vital complexities of modern art’s middle years, Making Choices juxtaposes 24 distinct exhibitions, which vary widely in scale, principle of selection, and style of display." - moma.org

Walker Evans (1903 - 1975), "an American photographer and photojournalist best known for his work for the Resettlement Administration and the Farm Security Administration." - Wikipedia. The image used for the exhibition poster is one of Evans's most notable photographs, titled Houses and Billboards in Atlanta, Georgia, 1936.

This black-and-white photo captures a stark contrast between domestic residences and commercial advertisements. It shows two wood-framed houses situated side by side with pitched roofs, a style typical of a past era. In front of the houses, there are large billboards featuring advertisements for movies, prominently displaying the names Anne Shirley for the movie “Chatterbox” and Carole Lombard for “Love Before Breakfast.” One can notice details like the ornate windows of the houses and the text on the billboards, as well as additional, smaller posters to the right of these billboards that are less discernible. The juxtaposition of the weathered architecture of the houses with the glamorous images and bold text of the movie advertisements creates a compelling urban landscape scene that reflects cultural and economic aspects of the time.

Price: $74.99