Apple ‘Think Different’ Mahatma Gandhi ("Leader") offset lithographic poster from the Educators Set
dimensions: 11" x 17" date: 2000 condition: Fair to good. Used item. Visible creases across the image.
printer: Apple
Originally created in 1997, Apple's "Think Different' campaign, created by Rob Siltanen and his team, was a direct response "to IBM's historic campaign motto, "Think". The intention was to build on Apple's unique standing in the world of computer technology. Prior to this, the company had been struggling when Steve Jobs returned, but after airing commercial campaign in Sept. 28 of 97 with this slogan, and investing in billboards and other print media, Apple's fortune turned. This creative spark is what the company needed to become the giant that it is today.
One of ten posters from the group called the Educators Set, smaller versions of the posters created three years earlier, "printed in 2000 and distributed through Apple's Education Channels."
"Included with the set’s two-page ‘Apple Genius Biographies’ sheets and the original Apple transmittal letter issued to an “Educator,” which reads, in part: “We believe that the people we honor are true heroes and outstanding role models for future generations. Our intent and hope is that these posters will stimulate discussion in your classrooms, bring attention to great lives and achievements, and inspire your students to fulfill their own potential.” "
